Home Decor Startup Business Plan Marketing Ideas Business Ideas Increase Online Sales

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Posted on 04-03-2022 by Admin


Home Decor Startup Business Plan Marketing Ideas Business Ideas Increase Online Sales

The story is of Radhika Koolwal and her husband Rohit Agarwal. when after marriage So he had to make rounds of many shops to buy all the items needed to decorate the house. Also, good goods were not available at affordable prices. Together, the two started an online home furnishing store called Urban Space as a solution. Where around 700 to 800 products including bedsheets, comforters, curtains, rugs, carpets, cushions and towels can be bought under one roof.

Urban Space: Where around 700 to 800 products including bedsheets, comforters, curtains, rugs, carpets, cushions and towels can be bought under one roof.

They have kept their business method Direct-to-Consumer (D2C). Apart from their own website, their products are available on all online platforms. With this, they are doing business of about Rs 25 crore every year and giving employment to about 200 people.

Where to find all home furnishing products

The store is in Ahmedabad, but we do pan India business through online marketing. We have our own factory where the product is made, which we deliver to the customer through e-commerce. The advantage of this is that there is no wholesaler or retailer between us and the customer.

At present India is the largest market in the world. A big reason for this is fintech, that is, finance and technology have improved. Foreign investors have increased in India in the last few years. Along with this, the facility of internet and online banking has also been good.

It is even easier to do business in education, medicine and technology. Right now there is a good scope for startups in these 3 sectors. Especially the test of people has changed a lot regarding fashion.  

How to increase your business with online marketing

After all, what is this online marketing, it is very important for everyone to know about this topic, especially those people who want to make a career in the online field or who want to increase their business more in online. So now the matter arises that how is it different from online marketing, normal or offline marketing. 

Here Avertisers do not need to show their advertisements from house to house, but here the Internet is used for this work. As we know how high the reach of the Internet is and in such a situation, both the Brands and the Advertisers get a lot of benefits from it.

Social media advertising is very good advertising because here you can target your audience in a good way. For example, you have many options in Facebook such as age, region, interests, educational background etc.

Display Ads

 

These are the original forms of online advertising, they are the same visual ads that appear on third party websites (usually those that link to your content in some way).

Static images – These are the same basic banner and square ads that appear around your content.

Text – These are text ads which are created with the help of algorithms and which are prepared only in relation to the surrounding contents.

Floating banners – These ads can float on top of the regular website’s content and can also move around the screen.

Popup ads – These appear in front of the website content like new windows and if a visitor clicks them then they get displayed in front of the main screen.

Videos - These are small videoads which sometimes get autoplayed and many times they have to be played by the user if he wants to watch it.

 


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