Posted on 11-12-2020 by Admin
Today s modern mother is very much aware of children and celebrities are responsible for their endorsement. Actually, the harmful ingredients used in baby products caused Nancy Kaibbi of America to suffer from a deadly disease like cancer. The news had, over the years, wowed the parents who blindly relied on products used for children.
The lack of a safe and reliable product for her child was quite upset with Varun and Ghazal Alagh of Delhi. To fill this gap, the pair launched Asia s first Madesafe certified brand called MamaEarth which offers 100% Toxin Free and Natural Baby MamaCare products to customers.
First of all, they did research for product development, having a Make in India approach. It was also necessary to manufacture in India to make the brand pocket friendly for the common people. But from sourcing ingredients to manufacturing for toxin free products, the founders worked hard on all fronts
The company has its own research lab where the products are developed and tested and the Madesafe agency of America has the tests, the company has made formulations according to the guidelines of Madesafe. Among these, 8000 products are made without harmful chemicals or not. But this is not the end of investigation.
Business started with a capital of 25 lakhs
Mamaearth, which started only from online approach, is now turning its direction towards offline. The brand has reached over 1 million customers in more than 300 cities online. Varun and Ghazal started the business with a capital of Rs 25 lakh.
Mobilize 7.5 million friends and family
75 lakh rupees was raised from friends and families before the launch of the brand and later a total of 30 crores of funds have been invested in the business so far, raising the Series A round from Stellaris and Fireside.